How Nissan Grew To 10% Market Share In North America

In June 2011, Nissan introduced a bold plan. Despite the backdrop of the 2007-08 economic crisis, and an economy that was still reeling from its effects, Nissan Frontier management announced a seemingly impossible goal – to achieve 10% market share in North America. This was, indeed, a titanic undertaking. In 2011, Nissan held a little under […]